We’ve taken “New Year, New Me” seriously, with a bold step forward into the future. At the heart of our dynamic new logo, rebrand and marketing campaign is you guys, and our commitment to you as fans.
It’s a new dawn for us at MCM. Keeping the explosive pop culture-related theme, we have improved the look and feel of all our shows, while still allowing each one’s locational identity to shine through.
The new logo exudes personality for the shows, while representing the diverse squad of event professionals with specialist superpowers behind the brand, uniting to deliver innovative pop culture experiences for you.
Since the company’s founding in 2001, MCM has grown to become the UK’s leading pop culture event organiser, dedicated to producing experiential fan events. In making our brand more current and modern, we are looking to the future of pop culture and hope that this reflects the growth of MCM’s shows.
“When we talked to fans at MCM London and Birmingham this past fall, they told us about their attachment and affection for the MCM brand,” said Mary Franklin, Global Event Director for ReedPOP. “MCM and ReedPOP want to honour their loyalty to the shows and to their fan communities. We are planning fresh, expanded experiences, guest lists, and programming for all upcoming shows.”
“We’re so excited to launch the ‘We Are The Fans’ campaign for our 2018 shows! This campaign represents being proud of who you are, celebrating what you love and knowing that MCM Comic Con is behind you every step of the way,” said Emily Hopkins, Senior Marketing Executive at MCM Comic Con.
“We are a show run by fans, for our fans and we are committed to making MCM events the ultimate fan destination.”
So, keep an eye out for our new campaign and, as always, be proud to be a fan.